Dynamic marketers trained in emerging tactics & technology drive global business development. Today’s leading marketers must understand customer behavior and engage them with the appropriate message at the right place and time. 

Our marketing program will help students learn the theory and practice of marketing from experienced marketing professionals while staying in touch with the rapidly changing marketing landscape. Equipped with fundamentals and knowledge, Arbutus students are strategic thinkers prepared to solve any challenge.

A key objective of this program is to teach students how to develop an effective marketing plan and successfully follow through on every step of the marketing process. The program will provide students with extensive training in marketing research, international marketing, social media, and direct-marketing campaigns. Mastering these skills will empower students to target positions within the marketing team of any organization.